OUR
STORY
Twisted Cat was born in the basement of Tom and Alison back in 2016. After months of sometimes-frustrating trial and error (in which nearly every error in the book was made!), they tested beers repeatedly with friends and family. They received enough positive feedback that they finally fully launched an IPA called "The Duke" in Luxembourg city center on 22 June 2018, much to the public's shock and appreciation. Seeing that they had a promising product, Tom and Alison began assembling their close team of beer-loving experts and advocates.
The Covid-19 pandemic threw the team's business plan for a spin! Early 2020 was for large-scale brewing and selling kegs only to local hospitality venues... and then the world stopped in March, leaving them with 3,000+ liters of hoppy Original Pale Ale chilling in fermenters. Needing to make a quick decision (and unable to drink all 3,000 liters on their own), the team chose to can their beer and enter the retail market amidst the craziness of the pandemic.
As the world reopened, so did Twisted Cat's possibilites for growth and recognition. Nowadays our team is stronger than ever, we are present all throughout the Grand Duchy and beyond its borders, and we can proudly boast an international prize and the opening of our long-awaited brewery and gastropub in Dudelange.
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Why "Twisted Cat", you may ask? Tom and Alison's beloved fur daughter Nonie was always intrigued by their hours-long brewing process downstairs, conveniently right next to her food bowl. As she spent long days in the basement with them, her curiosity inevitably got the best of her and she greedily lapped up drops of the beer-in-progress. Joking that "if she keeps this up, she'll be a drunk and twisted cat!", Tom and Alison also found their beer's name - especially because cats' 9 lives parallel the 9 steps of the brewing process. Plus, the word "twisted" can mean both "tipsy" and "enigmatic" - much like cats themselves!
OUR TEAM
• Joel Back •
• Gabriel Boisante •
• Alison Adams •
Brewing for over 10 years, which
includes a two-year Brewmaster
class in Belgium. Created Bare
Brewing in 2017. Today Bare
Brewing is one of the leading
micro-breweries in Luxembourg,
brewing 12 unique beer styles
and over 300 hectoliters in 2019.
Joel is the founding member of
the “Confederation des brasseurs
et brasseries de Luxembourg”.
Gabriel discovered the world
of retail hospitality during his
university years in Paris in the
late 90’s. After a double major
in Biochemistry and Business,
he has been active in different
domains such as interior design
and management. Gabriel is an
active member of Luxembourg
city council and a public speaker
figure head for exclusive events.
Qualified psychologist originally
from Florida, which is now the
home to 270 breweries.Alison
moved to Europe in 2013 & has
a serious love for beer, having
tested 600 unique craft beers
over the past two years in a quest
for perfection.
ray & thomas
Andy schleck
• John Herke •
Ray & Thomas Hickey have been running businesses in the hospitality industry since 1995.
Since the start, their establishments have clocked in annually with the top beer sales in Luxembourg.
Together with their associate Gabriel Boisante they employ
+300 full-time staff.
Andy Raymond Schleck is a Luxembourgish former professional road bicycle racer. He won the 2010 Tour de France.
Above all that, Andy is close friend to the Twisted cat family, a fellow beer lover and also our brand ambassador!
Brewing for over 10 years, which
includes a two-year Brewmaster
class in Belgium. Created Bare
Brewing in 2017. Today Bare
Brewing is one of the leading
micro-breweries in Luxembourg,
brewing 12 unique beer styles
and over 300 hectoliters in 2019.
Joel is the founding member of
the “Confederation des brasseurs
et brasseries de Luxembourg”.